NETWORK OF UNIVERSITIES ADDRESSED TIES WITH THE ENVIRONMENT PRACTICES

DELEGATES FROM INSTITUTIONS IN 16 COUNTRIES KNEW ABOUT THE EXPERIENCE OF CAMPUSTV AS AN INNOVATIVE TOOL FOR LINKING.



October 5, 2016

The bet of the Universidad de Talca’s CAMPUS TV television was presented as a unique model of linking and integration with the environment at the V Telescopi Network International Seminar on University Management, held in our Academic Institution, with the participation of delegates from Chilean and foreign universities.

In this event, various experiences on good practices related to social responsibility and involvement of the university world with the community were made known. Our Academic Institution organized this annual meeting of the Telescopi Network with support from the Polytechnic University of Catalonia, Spain, a task that was part of the activities of the Chilean Observatory of Good Practices in University Management of the above-mentioned network.

At the opening of the seminar, President (s), Gilda Carrasco, stressed that the ties with the environment is a key task in the corporate agenda. "The institution seeks to positively influence the development of individuals and society, allowing the internal processes to be enriched from the experiences of the environment in a bidirectional way. Therefore, we understand the need for a public university like ours to express in its mission, its corporate values and in its strategic plan, the commitment with society, responding to its needs and the needs of our students," said Carrasco.

The academic authority stressed that this annual meeting contributed to the objective of promoting the reflection, debate and analysis about the quality and the impact of the link with the environment.

In the same sense, the president of the Telescopi Network for Latin America, Jairo Cifuentes, affirmed that all universities should be aware that these institutions are linked to the communities in which they are inserted, and its nature must be to serve society. "The ties with the environment or society are a function of recent clarification in the university world, and we are increasingly aware of what is our contribution. In this contribution to society rests a good part of the future of our institutions of education," he said.

The first conference was in charge of the UTALCA Prorrector, Pablo Villalobos, who talked about the impact of the link with the environment and the new ways to measure the contribution of the institutions to the environment. "Universities are not autarchic entities, but rather corporations that belong to an ecosystem," he said, adding that "the challenge is to be able to demonstrate and measure the impact that our universities have in the development and economic and social welfare of your environment." At the same time he showed different experiences of the Universidad de Talca that have been transformed in deep links with the different sectors of the community.

Digital TV

During the conference, held at the Talca Campus, the participants knew and shared good institutional practices on such areas as teaching, research, and social responsibility and even on academic communications.

In this regard, the Director of Communications of our University, Liliana Guzmán, detailed the implementation of this project qualified as replicable in other institutions, given that it was the first initiative to create a 100% digital TV channel dependent on a Chilean state university.

Guzman said that CAMPUSTV emerged as a television model that developed a differentiator seal in its approach to restore the cultural role of Chilean television. In that regard, she detailed that it is a communication medium, which is different to having an audiovisual production unit, because the challenge is to translate the contents that are in the University to a new format and structure, offering a schedule that would be attractive to the community.

It currently has 77% of in-house production and offers 18 original CAMPUSTV programs.

"What we set out to make tangible is a service, a contribution from the University to the Community, either delivering knowledge or specific contributions from the academia to the region and the country," said the director of communications.



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